The phrase "Gangnam Style" is a Korean neologism that refers to a lifestyle associated with the Gangnam District of Seoul. The song and its accompanying music video went viral in August 2012 and have influenced popular culture since then. "Gangnam Style" was almost universally praised for its catchy beat and PSY's amusing dance moves in the music video and during live performances in various locations such as Madison Square Garden, The Today Show, The Ellen DeGeneres Show, and Samsung commercials.[8] On September 20, 2012, "Gangnam Style" was recognized by Guinness World Records as the most "liked" video in YouTube history and subsequently won Best Video at the MTV Europe Music Awards held later that year.[9][10]
As the song continued to rapidly gain popularity and ubiquity, its signature dance moves were performed by many business and political leaders including Google's executive chairman Eric Schmidt, the British Prime Minister David Cameron,[14] and UN Secretary-General Ban Ki-Moon, who hailed the song as a "force for world peace". According to the United Nations, PSY has become an "international sensation" through his song "Gangnam Style".











